The ‘Disruptive Force’ that is Innovation in the Legal Vertical

Change and Innovation are often seen as a 'Disruptive Force' in the legal industry, causing law firms to throw their existing business models and rethink how they currently deliver legal services. Is this true?

In this episode of FLIPCast, we speak to Jae Um, Founder & Executive Director of Research & Insights firm Six Parsecs. She shares on how data, in-depth research and understanding of the market are critical aspects in helping law firms and practitioners find the best problem-solution fit and how segmentation and having empathy are two big drivers behind innovation in the legal vertical. We also hear from her on how to turn big ideas into big resolves, ansd how strategic marketers and legal practitioners can initiate change to solve problems and create new business value from within.

Tune in to our chat to kick-start your week in an innovative way!

FLIPCast Ep 3: https://flipbysal.podbean.com/e/the-disruptive-force-that-is-innovation-in-the-legal-vertical/

Our hosts

Noemie Alintissar is a legal innovation & technology enthusiast and the Programme Manager of FLIP, industry-wide initiative to drive innovation and encourage the adoption and invention of new technology amongst law firms, legal departments ­­and legal tech startups to create a vibrant legal technology ecosystem in Singapore. Rocio Perez is the Innovation & KM Solutions Manager at Dentons Rodyk, where she encourages innovation and believes in empowering innovation journeys with confidence and mastery.